On-Page SEO for an E-Commerce Website: The Complete Guide

There is no question about the fact that you should be able to rank higher than your competitors on Google. For this, you must be aware of all the SEO tricks and tips that will take your e-commerce website on top. Remember you will be missing out on sales in case you don’t have enough clicks.

Regardless if you have just begun with a new website or have been improving the present one, given below is a complete guide that offers tactical advice that will be useful for making your SEO game way better. Keep in mind that being on the first page on Google is not everything now, you have to be in the first position.

When you do not have an SEO strategy that is strong enough, you will be losing out on clicks, sales and brand impressions as well. Here we have for you a step by step guide that will help you to rank your e-commerce website better and take your business to new heights.

Keyword Research

You have to start your keyword research before you begin with off-page or on-page SEO work. The main reason behind it is that keywords are one of the essential requirements for SEO.

When you aim for the wrong keywords, there is a huge probability of ruining your campaign as the traffic generated will be of low quality and with few conversions, your business can go down the hill. So when we talk about Keyword research, you have to mainly focus on the following areas while you conduct your research.

Search Keywords for Category Page and Products:

For optimising your important pages on the website you have to consider the search volume, ranking difficulty, and relevancy. Try to select the keywords that are highly pertinent to your product or brand that also has higher same search local volume.

You can use Google’s free Keyword planner tool along with Ahref, SEMrush and keyword io and the ones that are having a lower difficulty score on Moz’s keyword tool.

Make sure that you are not using the keywords that are too competitive or broad. In case it’s too broad you will get a high bounce rate, and conversion rate will be low because people will be just browsing through your website and will not be able to find exactly what they had been searching for.

When there is high keyword competition, it is going to take a much longer time to get the top rankings.

 Website Structure / Navigation

Information architecture is a must when you are building a website or executing a re-design. The website structure can surely have a dramatic effect on your website’s conversion, usability and ranking as well. Additionally, proper planning is going to expand the product line in the future. Especially for an e-commerce website, this is very true.

Keeping usability in mind, you can use certain tools that will help to create a chart for your website structure. You need to focus on the creation of flat architecture that needs fewer clicks.

Then comes internal linking, this is where you are supposed to link another website page within one page of your website. This can assist you with ranking for the top keywords as it allows establishing anchor text. Try to use it sparingly as when you pack all of the links Google gets suspicious and the algorithm picks it up.

Fix Link & Image, Content related error

Having Broken Link, Non-relevant image, Duplicate Content, and unwanted Redirection is one of the most common SEO mistakes that people make and all of these needs to be corrected.

  • Broken Links:

It is important that depending on the number of broken links you are finding on your website get replaced. In case this is time-consuming or there are too many broken links, you can locate the content and just remove it.

  • Duplicate Content:

You will lose the capacity of choosing the page you want to rank for when there are broken links on your website. Also, the search engines have been made for making the web better for the users so only the content that has value and is unique will be appreciated and ranked higher.

Unwanted Redirection:

Redirection is the best way for the search engines to know that the page had been moved so that you don’t lose the authority of the page. There is a difference between permanent and temporary redirection.

Google can recognize 302 redirects as permanent and convert it to 301, for avoiding poor optimization, it is better that you take care of the issue.

Role of Schema in e-Commerce

For people that don’t know much about Schema, understand that it’s an HTML markup language that offers added information and makes it simpler for the user to learn more about the product available on your website. Although it might not help in improving the rankings, it certainly shows up in over 30% of results. The more you are communicating with Google, the customers have higher information that offers you to seem like a more authoritative brand.

The schema information can also help with showcasing the availability of the product and highlighting the information like the number of products in stock or inventory items that are low.

Having schema will make it easier for search engines to update the product prices on the ads when they have been changed on the website. This will help your business to be on the better side of Google and also keep the prices competitive for the consumer.

Optimize for Mobile Device

When you have an e-commerce website you should be aware of how important mobile shopping is for the consumer. Most people are not browsing on the web on laptops; mostly they are making their purchases by their mobile. This means that your website has to be mobile friendly.

A lot of the companies have had problems with their websites mobile versions.

As they are at times producing duplicate content, there are SEO problems and Google’s algorithm for the website ranking gets adversely affected. When you have a responsive e-commerce website design that works for all devices, it is perfect.

In case you don’t have a web developer in your team you can even purchase and customize a template that has a responsive design form numerous template websites available online. Some of them have a specially good selection of models for e-commerce websites.

Blog Section:

With the help of a blog, you will be able to optimize every post with specific keywords. Make sure that the blog posts are of high quality and easy to read. You can also hire a professional content writing service provider as they have an understanding of the industry and even a basic knowledge of SEO, which can be highly beneficial for you.

Take away:

Understand that SEO is not just a one-time thing, major search engines keep their algorithms continuously updated and you also have to accordingly change your strategy from time to time as per the requirement with the help of your Digital Marketing Service Provider. It inevitably requires time and effort, but the results are amazing. So make sure you do follow the above SEO strategies for your e-commerce website for maximum benefits.